Sweetgreen just might be the fastest growing restaurant company in the United States today. Co-founders Nicolas Jammet, Nathaniel Ru, and Jonathan Neman are setting a new precedence for how a fast casual restaurant chain should be run. If you are interested in started a restaurant from scratch I would strongly recommend following in the footsteps of these young entrepreneurs. Learn more: http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/
The three friends came up with the idea for Sweetgreen wile in their senior year of college kind of out of necessity. The trio loved to eat healthy but had trouble finding healthy fast food restaurants in the area. Then Eureka, Sweetgreen was born.
Even more impressive than the three coming together to create the high end salad chain, was their ability to attract big-name investors like Steve Case, Danny Meyer, and Daniel Boulud. Sweetgreen is more than just a place you can eat a healthy meal though. Sweetgreen is an undeniable brand that stands for something. Nathaniel Ru says the plan was always for Sweetgreen to become more than a restaurant. Learn more: http://knowledge.wharton.upenn.edu/article/sweetgreens-nathaniel-ru-everything-last-longer/
The co-CEOs are changing the way people think about the food industry. They are slowly but surely making traditional chains come to the decision of adapting to the new way or getting left behind. Part of what makes Sweetgreen so innovative is its technological DNA. Close to a third of all of Sweetgreen transactions are made through its website or mobile app.
The Young entrepreneurs unique approach to management strategy helps them stay close to the customers they serve. Sweetgreen doesn’t even have a main headquarters, which is basically unheard of in the industry for a company of its magnitude. It serves 40 locations nationwide.
Sweetgreen is a pioneer in the American fast food industry. It has come a long way in just ten years since the first restaurant opened.
About Nathaniel Ru
Nathaniel Ru is the co-founder of Sweetgreen, a legacy restaurant company. He founded the restaurant with two friends while all were still students at Georgetown University. Ru knew that he and his fellow co-founders wanted Sweetgreen to be more than just a salad bar. They wanted to create a lifestyle brand that people would flock to.