Luiz Carlos Trabuco Cappi Salvages Bradesco From Its Market-Leadership Back-Drop

Only a handful of people has the charisma and influence to breathe life and cause real market disruptions across the Brazilian economy. Luiz Carlos Trabuco Cappi, the President of Bradesco, the leading financial company in Brazil’s private market, fits well among that lot. He is one individual who passes through credit operations and significantly scaled financial projects taking place within the country.

At the Bradesco headquarters, the succession process at the executive level is faced with a lot of resistance, and the rise of Trabuco Cappi to Bradesco’s presidency was nothing short of that. The shortlisted hardly take part in the discussions. That said, little surfaced regarding Lazaro Brandao’s succession by Marcio Cypriano in 1999. Likewise, in 1981, the same case replicated when the “underdog” Brandao was set to succeed the bank’s founder Amador Aguiar. It was in 2009 that the Board of Directors saw it fit to appoint Trabuco Cappi as the President of Bradesco after being of service to the bank for more than 40 years.

The HSBC –Brazil Acquisition by Bradesco

Mr. Luiz Carlos Trabuco Cappi took over at the helm amid economic turbulence. The financial market outlook in a global scale was less promising than earlier. Profitability margins from loan proceeds in 2007 and 2008 were on a downward plunge. Most significantly, his appointment came after Banco de Deus’s formidable market competitor, Utau Unibanco, ousted the company as the industry’s leader. Commenting about dwindling influence of Bradesco on the financial markets, Trabuco said, “Leadership, on its own, is not an objective. Our unspoken mandate is to perform to the best of our ability in the various municipalities we serve.”

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Trabuco’s presidency was a potent coalesce of collective election from the board members, and its fruits could come at any better time. According to reports by the Credit Suisse, Bradesco’s come back growth was expected to hit the 21.3% mark in 2009, as compared to 23.4% in 2008. In 2005, a few years after assuming the position, with the consent of the Board’s Chair, Lazaro Brandao, acquired the Brazilian HSBC for 5.2 billion.

Career Achievements & Awards

“The acquisition of HSBC has enabled us to reach economic milestones, that with organic growth, we would have achieved in six years,” he told MONEY during the time of purchase. Nonetheless, market projections were that Bradesco would get the green light starting the first quarter of 2016. Due to this, Luiz Trabuco Cappi took the prestigious Entrepreneur of the Year in Finance Award by Dinheiro.

In addition to his accolades, the Entrepreneur of the Year Award comes as the third significant career award under his affiliation to the bank. In 2003, while working as the Chairman of Bradesco Insurance and Pension Group, he was awarded the Insurance Personality of the Year, an award which was received by Norton Glabes Labes, the General Director of Bradesco Capitalizacao. Again, 2007 saw the exact translation of that feat when he won the award for the second time. These achievements come as a result of his robust contribution and advocacy of achieving insurance through brokerage channels. According to Trabuco Cappi, insurance is an extended state’s arm that is essential to the societal welfare. His primary concern is majorly focused on how market segments will see its importance because with the nation still evolving, the urgency and perspective of insurance whims.

Education & Work Life

Luiz Carlos Trabuco Cappi was born in 1951 in Marilia, Sao Paolo. His positivism began before starting on his career path, and perhaps a characteristic that led the executive to graduate with a Philosophy’s Degree certificate from the University of Sao Paolo.

Mr. Trabuco Cappi’s day is one of a litany of schedules and meeting. Typically, his day commences at 7.00 am, and ends at 6.00 pm, though he tends to extend his working hours through evening business dinners. It is no wonder his name came up in consideration of the person suitable to assume office at the Ministry of Finance: An appointment he declined for the dedication he has to Bradesco.

Learn more about Luiz Carlos Trabuco Cappi: http://www.tostoadv.com/bradesco-quer-mudar-regra-para-trabuco-ficar-no-cargo/