Alexandre Gama And How He Came To Found And Run Neogama

Being in the marketing and advertising industry is one of the most sought after careers in Brazil due to both the popularity of commercial actors and actresses, and the lucrative gains it entails. Alexandre Gama is no exception to the rules as the founder and executive Chairman of Neogama. Neogama is a highly prestigious advertising agency that publishes ads for a number of high profile clients, and has been named as one of the top 20 agencies in the nation. Gama has come a long way to bring his company to the top.

Alexandre Gama started out at Standard Ogilvy & Mather once he completed his formal training at Armando Alvares Penteado. He first focused on copywriting and actually achieved an award in that field while working for the famous DM9 agency in 1990. Over the years he started moving into the executive wings of advertising which culminated with his rise to CEO of Young & Rubicam, one of the world’s most famous global marketing firms. He was CEO for three years before deciding to start his own advertising company.

In addition to the work he’s done with Neogama, Alexandre Gama is involved with several non-profits across Brazil and Europe including D&AD Foundation based in the UK. On this group Gama sat as a judge on a committee for an advertising competition. He’s also been a representative for Latin American music at the French Cannes Festival. One of his most recent awards at this festival was the Golden Lion in 2015.