Career, Financial Services

Alejandro Betancourt Lopez Shares The Hawkers Business Model That Gave Luxury Brands Sleepless Nights

Hawkers owe Alejandro Betancourt Lopez. He is the man who has held the firm to sunglasses industry success. The label is now competing with well-known brands like Prada and Gucci. Through the CEO and his administration team, experts adopted a new business model that indirectly advertises the brand through real events like the red carpet, awards, and fashion shows. The firm succeeded by allowing models to wear their sunglasses at a discount if they influenced participants to buy. From the initial sale of 27 pairs a day, the firm skyrocketed to 10,000 pairs daily sales. The firm achieved tremendous through a different marketing strategy from the existing one.

Alejandro Betancourt Lopez went ahead to inject his cash into the company to bail out its financial constraints. Later, the company got on has born fruits. The team is generating tens of million dollars a month in sales. The administrative expenses are covered and cannot go down again as long as it follows the business model to the latter. Alejandro Betancourt Lopez has tons of experience in his business administration and economics. He attended Suffolk University in Massachusetts. As an administrator, he knows the core functions of an organization are administrative and financial functions. When a firm does not keep these two at a balance, the firm is doomed.

The angel investor has several partnerships besides Hawkers. He has headed multiple companies in Africa and Latin America. Alejandro Betancourt Lopez’s specified focus is the oil industry. He also has a soft spot for asset management which his company, O’Hara Administration, evidence. The firm has investment programs globally. The entrepreneur is daring. He doesn’t fear injecting funds into dying companies like this one. Alejandro Betancourt Lopez knows what to do with such firms to raise them, changing the business model.

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